OFFICIAL RULES
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NO PURCHASE NECESSARY. Void Where Prohibited by Law. Sponsor: The Snack Factory, Inc.

To Enter: Visit the Pretzel Crisps® website (www.Pretzelcrisps.com/video) (the “Entry Site”), and upload an original video, styled as a commercial advertisement for any Pretzel Crisps® product (an “Entry”). Multiple Entries are welcome. Entries must be submitted by 11:59 p.m. on November 1, 2008. Please visit www.PretzelCrisps.com for additional information about the contest (the “Contest”).

Eligibility: The Contest is open to legal residents of the fifty (50) United States and the District of Columbia, ages 18 and older. Employees of the Sponsor and its advertising and promotion agencies, and their immediate families and members of their households, may enter but are not eligible for prizes. All entrants must be willing to conduct media interviews.

Judging: The Sponsor, at its sole discretion, will evaluate Entries which will be judged based on creativity, relevant content, usability, and efficacy at conveying product attributes. Any Entry which in the sole discretion of the judges is inconsistent with the image or branding of Pretzel Crisps® will be ineligible. Any Entry that fails to comply with and adhere to each and every term and condition set forth herein will be disqualified and deemed ineligible for participation in the Contest.

Prizes: Ten finalists (the “Finalists”) will receive prizes ranging in monetary value between $10.00 and $50.00. One Grand Prize Winner, chosen from among the Finalists, will receive a year’s supply of Pretzel Crisps® products, as defined by the Sponsor, and $3,500. A runner up will receive a Video Camera, ranging in monetary value between $50-500, selected by The Snack Factory. All expenses not specified herein, including but not limited to groceries, meals, transfer, taxes and gratuities, are the sole responsibility of the Finalists and the Grand Prize Winner. Odds of winning depend on number of eligible Entries received. All federal, state and local laws and regulations apply. No substitution, transfer, assignment or cash equivalent of any prize is permitted, except that the Sponsor may substitute any prize of equal or greater value for any reason. Limit one (1) prize per household. All prizes are awarded "as is" with no guarantees, either express or implied. If by reason of a printing, typographical, or other error, more prizes are claimed than the number set forth in these Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question. No more than the advertised number of prizes will be awarded.

Key Dates: The Contest begins on June 1. Deadline for entry is 11:59 p.m. on November 1, 2008. The Grand Prize Winner will be selected on or about November 30, 2008 and will be notified by email.

Terms and Conditions: The Sponsor, and each of its affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of its officers, directors, shareholders, employees, representatives and agents are not responsible for: any incorrect or inaccurate entry information; human errors; technical malfunctions; failures, omissions, interruptions, deletions or defects of any telephone network, computer online systems, computer equipment, servers, providers, or software, including, without limitation, any injury or damage to participant's or any other person's computer relating to or resulting from participation in the Contest; inability to access the Entry Site; theft, tampering, destruction, or unauthorized access to, or alteration of, Entries; data that is processed late or incorrectly, or is incomplete or lost due to telephone, computer or electronic malfunction or traffic congestion on telephone lines or the Internet or any web site (including the Entry Site) or for any other reason whatsoever; printing or other errors; any Entries which are late, lost, incomplete, misdirected, stolen, damaged, indecipherable, or any combination thereof. Indecipherable and incomplete Entries will be disqualified.

If for any reason, the Contest is not capable of running as planned, or the processing of Entries in accordance with these Official Rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in the Sponsor's sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Contest, the Sponsor reserves the right, at its sole discretion, to disqualify any individual implicated in such action and/or to cancel, terminate, modify, or suspend the Contest or any portion thereof. In the event the Contest is cancelled, the Sponsor reserves the right to conduct a random drawing to award all remaining prizes from among all eligible, non-suspect on-line Entries received prior to the time of the action or event warranting such cancellation. If such cancellation, termination, modification, or suspension occurs, notification will be posted at the Entry Site. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and/or civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Where a dispute arises about who submitted an on-line Entry, the Entry will be deemed submitted by the authorized account holder of the e-mail account entered. The authorized account holder is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide the Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning Entry and that all eligibility requirements are met.

By entering the Contest, entrants affirm that they have read and accepted these Official Rules. The Contest shall be governed by and construed in accordance with the laws of the United States, and the State of New York. By entering the Contest, entrants hereby submit to the jurisdiction and venue of the federal and state courts located in the State of New York, New York County, and waive the right to have disputes arising out of the subject matter hereof adjudicated in any other forum.
All Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants freely and voluntarily waive any right, claim, or ownership to the video Entries and to the images, copy, and script, contained in the Entries. By submitting an Entry, the entrant warrants, represents, and attests that the contents of the video submission do not include or incorporate any third party’s intellectual property rights, including copyrighted, trademarked, or patented material and that the entrant has the legal right and authority to submit the Entry. Any Entry that includes materials, images, copy, language, or products that unlawfully infringe upon the intellectual property rights of third parties will be deemed ineligible for participation in the Contest.

Due to the volume of entries, The Sponsor cannot acknowledge receipt of any Entry and will not otherwise communicate with an entrant except if chosen as a Finalist or Grand Prize Winner.

The Sponsor will not accept Entries that contain profanity, nudity, violence or other explicit content. For guidelines on acceptable content, reference the MPAA rating system for a G-rated film which states that a G rated content is “a film which contains nothing in theme, language, nudity and sex, violence, etc. which would be offensive to parents whose younger children view the film.”

Except where prohibited by law, a winner's Entry and acceptance of the prize constitutes permission for the Sponsor to use winner's name, photograph, likeness, statements, video, essay submission, biographical information, voice and city and state address in all forms of media without further compensation. Winners and entrants also agree to release, discharge, indemnify and hold harmless the Sponsor and each of its affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of its officers, directors, shareholders, employees, representatives and agents from and against any claims, damages or liability due to any injuries, damages, or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any contest-related activity or participation in the Contest.

Winning: The Finalists (subject to eligibility verification) and the Grand Prize Winner will be chosen by a panel of judges selected by the Sponsor, whose decisions will be final on all matters relating to the Contest. Finalists will be notified by telephone or email, and will be required to execute an Affidavit of Eligibility, a Liability Release and (where applicable) a Publicity Release. Finalists and the Grand Prize winner will also be required to make themselves available for media interviews as requested by the Sponsor. The Sponsor reserves the right to post on its website or otherwise share Entries with the general public.

List of Winners: For a list of winners, please send your name and mailing address to the following address between December 1, 2008 and January 1, 2009.
Winners List
The Snack Factory, Inc.
11 Tamarack Circle
Skillman, NJ 08558
SPONSOR: The Snack Factory, Inc. 11 Tamarack Circle, Skillman, NJ 08558